Agenda & Speakers:    8:00 AM      Registration / Continental Breakfast   8:30 AM      Opening remarks – Deborah Malone, Publisher, internationalist   8:40 AM      Breakfast Keynote 1 – The New Normal Irwin Gotlieb, CEO, GroupM To be interviewed by Richard Quest, CNN Anchor & Correspondent 9:30 AM      Breakfast Keynote 2 - Advancement & Reinvention -                    Which Brands Are Equipped For Success in THE NEW NORMAL -          Andy Bateman, CEO, INTERBRAND NYC -          Marisa Ricciardi, SVP, Global Branding & Marketing, NYSE   10:30 AM    Panel Discussion: Global Brands – Lessons in Leadership                    Moderator: Barry Salzman, Director, Americas, Media & Platforms, Google                    Panelists: -          Vincent Frezzo, Director, Global Media & Integrated Comms,             Coty Prestige -          Sharon Driscoll, Sr. Marketing & Communication Executive, IBM -     Steve Center, CMO, Honda       -          Howard Sherman, President, Doremus 11:30 AM    Break   11:45 AM    Panel Discussion: The World Cup 2010 – Africa Takes Center Stage                    Moderator: Tripp Mickle, Sports Business Journal                  Panelists: -          Eelco van der Noll, Marketing Director Sports & Entertainment,      Anheuser-Busch -          Kathy Carter, EVP, Soccer United Marketing -          Seth Ader, VP Marketing, ESPN Sports  12:45 PM    Lunch   1:45 PM      Richard Quest Live Broadcast - Quest Means Business   2:15 PM      Panel Discussion: Fresh Ideas from the Next Wave of Global Brands                    Moderator: Diane Brady, Senior Editor and Content Chief,                    Bloomberg BusinessWeek                    Panelists: -          David Good, Chief Rep. North America, Tata Sons Ltd. -          Aditya Nath Jha, Head of Brand & Communications, Infosys -          Jim Connolly, Senior Vice President, Consumer Products, WWE -          Andrey Sergeyevi, Business Development & Marketing Director,      Forticom/DST -          Andrew Shibata, Head of Brand Marketing, Royal Bank of Canada 3:00 PM      Afternoon Keynote- The New Normal – The New Expression John Seifert, CEO, Ogilvy & Mather North America 3:45 PM      Panel Discussion: Managing Content Integration:                                                  Everyone is doing it, nobody is doing it well                          Moderator: Mitch Kanner, CEO & Founder, 2 Degrees Venture                          Panelists: -          Paul Kalbfleisch, VP Marketing & Advertising, RIM -          Brad Jakeman, EVP Chief Creative Officer, Activision -          Mike Pilot, President Sales & Marketing, NBC Universal -          Andrew Robertson, Global CEO, BBDO   5:00 PM      Closing Remarks - Andrew McLean, GroupM & IAA NY Chapter President