GLOBAL MARKETING SUMMIT

APR

28

April 28, 2017

Time Warner Center, NYC

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Global Marketing Summit 2017

This year’s theme is Keeping Up With Disruption. The largest taxi company in the world owns no taxis, the largest retailer owns no inventory, the largest accommodation provider owns no real estate, and the largest publisher creates no content. We are moving into a new era of marketing where customers, especially millennials are realizing their true worth to brands. Technological innovation has forced many businesses to reinvent themselves as their industries have been disrupted. Modern marketers need to embrace the new opportunities that these technological advances have brought, or they risk becoming irrelevant.

 

Morning Keynote confirmed: Jon Iwata or Michelle Peluso, IBM

 

GMS will explore these topics in three separate panels:

 

 

 

Agenda

 

9AM: Morning Keynote: Keeping up with Disruption

Mike Tunnicliffe, EVP- Head of Universal Music Group

 

 

Topic 1: Modern Marketing Technologies And How We Use Them

 

New tools are fundamentally changing the art and science of marketing. This panel will have innovation leads from agencies and clients cover what they are using and how.

 

Panelists:

 

Anna Papadopoulos, VP Integrated Media, Prudential

Joel Stanley, Sr. Director, Digital Marketing, Electrolux

Alyssa Waxenberg, Director of Marketing, IBM Watson

 

10AM Panel 1

11 AM Break (20 minutes)

Topic 2: The Changing Customer Journey And Our Measurement Of It

 

Linear conversion is disappearing; this panel will look at changes in consumer behavior and the big business of targeting them across their journey and measuring the corresponding ROI.

 

Panelists:

 

Arpita Chowdhuri, VP, Hewlett Packard Enterprises

Toni Clayton-Hine, SVP, Chief Marketing Officer, Xerox Corporation

Amy Sokotch, SVP; Advertising, Media and Partnerships, Citi

Andy Donkin, CMO, Under Armour

 

 

11:20 AM Panel 2

Topic 3: Industries In The Crosshairs

 

Industry leaders will discuss how they are dealing with the accelerating pace of change and what they are doing to stay ahead.

 

Panelists:

 

Uwe Ellinghaus, CMO, Cadillac

Greg Gibbons, SVP Marketing Comms, Siemens

Quinn O'Brien, Vice President, Worldwide Brand, Lenovo

 

 

 

12:20 PM Panel 3

1:20 PM Event Ends

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