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Global Marketing Summit 2017
In our 13th year, GMS is an influential gathering of over three hundred of the world’s leading members of the international advertising community. The objective of the Summit is to provide an engaging platform to share best practices, discuss industry wide issues and challenges, as well as offer an opportunity to network with advertising and marketing executives from around the globe.
This year’s theme is Keeping Up With Disruption. The largest taxi company in the world owns no taxis, the largest retailer owns no inventory, the largest accommodation provider owns no real estate, and the largest publisher creates no content. We are moving into a new era of marketing where customers, especially millennials are realizing their true worth to brands. Technological innovation has forced many businesses to reinvent themselves as their industries have been disrupted. Modern marketers need to embrace the new opportunities that these technological advances have brought, or they risk becoming irrelevant.
9 AM Morning Keynote: Mike Tunnicliffe, EVP- Head of Universal Music Group
10 AM Panel 1: Modern Marketing Technologies and How We Use Them
New tools are fundamentally changing the art and science of marketing.
Moderator: Aaron Tabas, Director of StoryWorks Content Studio, BBC Worldwide
Anna Papadopoulos, VP Integrated Media, Prudential
Joel Stanley, Sr. Director, Digital Marketing, Electrolux
Alyssa Waxenberg, Director of Marketing, IBM Watson
Hasnaa Rhkami, Global Online Marketing & Merchandising Manager, Estee Lauder
11:20 AM Panel 2: The Changing Customer Journey and Our Measurement Of It
Linear conversion is disappearing; this panel will look at changes in consumer behavior and the big business of targeting them across their journey and measuring the corresponding ROI.
Moderator: Megan H. Chan, Director of Digital Operations, Washington Post
Chris Drago, Director, Global Media, Hewlett Packard Enterprise
Toni Clayton-Hine, SVP, Chief Marketing Officer,
Amy Sokotch, SVP; Advertising, Media and Partnerships, Citi
Andy Donkin, CMO, Under Armour
12:20 PM Panel 3: Industries In The Crosshairs
Industry leaders will discuss how they are dealing with the accelerating pace of change and what they are doing to stay ahead.
Moderator: Michael Treff, Managing Partner, Code and Theory
Uwe Ellinghaus, CMO, Cadillac
Greg Gibbons, SVP Marketing Comms, Siemens
Quinn O'Brien, Vice President, Worldwide Brand, Lenovo