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Global Marketing Summit 2017

In our 13th year, GMS is an influential gathering of over three hundred of the world’s leading members of the international advertising community. The objective of the Summit is to provide an engaging platform to share best practices, discuss industry wide issues and challenges, as well as offer an opportunity to network with advertising and marketing executives from around the globe.


This year’s theme is Keeping Up With Disruption. The largest taxi company in the world owns no taxis, the largest retailer owns no inventory, the largest accommodation provider owns no real estate, and the largest publisher creates no content. We are moving into a new era of marketing where customers, especially millennials are realizing their true worth to brands. Technological innovation has forced many businesses to reinvent themselves as their industries have been disrupted. Modern marketers need to embrace the new opportunities that these technological advances have brought, or they risk becoming irrelevant.


9 AM Morning Keynote: Mike Tunnicliffe, EVP- Head of Universal Music Group


10 AM Panel 1: Modern Marketing Technologies and How We Use Them

New tools are fundamentally changing the art and science of marketing.


Moderator: Aaron Tabas, Director of StoryWorks Content Studio, BBC Worldwide


Anna Papadopoulos, VP Integrated Media, Prudential

Joel Stanley, Sr. Director, Digital Marketing, Electrolux

Alyssa Waxenberg, Director of Marketing, IBM Watson

Hasnaa Rhkami, Global Online Marketing & Merchandising Manager, Estee Lauder


11:20 AM Panel 2: The Changing Customer Journey and Our Measurement Of It

Linear conversion is disappearing; this panel will look at changes in consumer behavior and the big business of targeting them across their journey and measuring the corresponding ROI.


Moderator: Megan H. Chan, Director of Digital Operations, Washington Post


Chris Drago, Director, Global Media, Hewlett Packard Enterprise

Toni Clayton-Hine, SVP, Chief Marketing Officer,

Amy Sokotch, SVP; Advertising, Media and Partnerships, Citi

Andy Donkin, CMO, Under Armour


12:20 PM Panel 3: Industries In The Crosshairs

Industry leaders will discuss how they are dealing with the accelerating pace of change and what they are doing to stay ahead.


Moderator: Michael Treff, Managing Partner, Code and Theory


Uwe Ellinghaus, CMO, Cadillac

Greg Gibbons, SVP Marketing Comms, Siemens

Quinn O'Brien, Vice President, Worldwide Brand, Lenovo