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Global Marketing Summit 2017
This year’s theme is Keeping Up With Disruption. The largest taxi company in the world owns no taxis, the largest retailer owns no inventory, the largest accommodation provider owns no real estate, and the largest publisher creates no content. We are moving into a new era of marketing where customers, especially millennials are realizing their true worth to brands. Technological innovation has forced many businesses to reinvent themselves as their industries have been disrupted. Modern marketers need to embrace the new opportunities that these technological advances have brought, or they risk becoming irrelevant.
Morning Keynote confirmed: Jon Iwata or Michelle Peluso, IBM
GMS will explore these topics in three separate panels:
9AM: Morning Keynote: Keeping up with Disruption
Mike Tunnicliffe, EVP- Head of Universal Music Group
Topic 1: Modern Marketing Technologies And How We Use Them
New tools are fundamentally changing the art and science of marketing. This panel will have innovation leads from agencies and clients cover what they are using and how.
Anna Papadopoulos, VP Integrated Media, Prudential
Joel Stanley, Sr. Director, Digital Marketing, Electrolux
Alyssa Waxenberg, Director of Marketing, IBM Watson
10AM Panel 1
11 AM Break (20 minutes)
Topic 2: The Changing Customer Journey And Our Measurement Of It
Linear conversion is disappearing; this panel will look at changes in consumer behavior and the big business of targeting them across their journey and measuring the corresponding ROI.
Arpita Chowdhuri, VP, Hewlett Packard Enterprises
Toni Clayton-Hine, SVP, Chief Marketing Officer, Xerox Corporation
Amy Sokotch, SVP; Advertising, Media and Partnerships, Citi
Andy Donkin, CMO, Under Armour
11:20 AM Panel 2
Topic 3: Industries In The Crosshairs
Industry leaders will discuss how they are dealing with the accelerating pace of change and what they are doing to stay ahead.
Uwe Ellinghaus, CMO, Cadillac
Greg Gibbons, SVP Marketing Comms, Siemens
Quinn O'Brien, Vice President, Worldwide Brand, Lenovo
12:20 PM Panel 3
1:20 PM Event Ends