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Global Marketing Summit 2017
This year’s theme is Keeping Up With Disruption. The largest taxi company in the world owns no taxis, the largest retailer owns no inventory, the largest accommodation provider owns no real estate, and the largest publisher creates no content.
We are moving into a new era of marketing where customers, especially millennials are realizing their true worth to brands. Technological innovation has forced many businesses to reinvent themselves as their industries have been disrupted. Modern marketers need to embrace the new opportunities that these technological advances have brought, or they risk becoming irrelevant.
GMS will explore these topics in three separate panels:
Topic 1: Modern Marketing Technologies And How We Use Them
New tools are fundamentally changing the art and science of marketing. This panel will have innovation leads from agencies and clients cover what they are using and how.
10AM Panel 1
VP Integrated Media, Prudential
Sr. Director, Digital Marketing, Electrolux
Director of Marketing, IBM Watson
Global Online Marketing & Merchandising Manager,
Director of BBC StoryWorks Content Studio, BBC.com
11 AM Break (20 minutes)
Topic 2: The Changing Customer Journey And Our Measurement Of It
Linear conversion is disappearing; this panel will look at changes in consumer behavior and the big business of targeting them across their journey and measuring the corresponding ROI.
11:20 AM Panel 2
Director of Global Media, Hewlett Packard Enterprise
SVP, Chief Marketing Officer, Xerox Corporation
SVP; Advertising, Media and Partnerships, Citi
CMO, Under Armour
Director of Digital Operations, The Washington Post
Topic 3: Industries In The Crosshairs
Industry leaders will discuss how they are dealing with the accelerating pace of change and what they are doing to stay ahead.
12:20 PM Panel 3
Managing Partner, Code and Theory
SVP Marketing Comms, Siemens
Vice President, Worldwide Brand, Lenovo
1:30 PM Event Ends
9AM: Morning Keynote: Keeping up with Disruption
Mike Tunnicliffe, EVP Head of Universal Music Group and Brands