Born and educated in England, Mark began his career in advertising in the media department of Saatchi & Saatchi in London in 1982 - cutting his media teeth on TV planning and buying for Procter & Gamble. In 1984 Mark moved into Saatchi’s International media group to work on the British Airway’s business. In 1986 he took over responsibility for that group – its client roster included British Petroleum, DHL, Gillette, Hilton Hotels, Hewlett Packard, ICI, Johnson & Johnson and Procter & Gamble to name a few. In May of 1999, Mark moved to the USA to take up the newly created position of Director, Global Strategic Media at Citi. In this role, he is responsible for media strategy and execution across Citi’s Global Consumer Businesses: Cards, Retail Banking and Consumer Finance.
Quigley & Simpson
Andrew left the UK & moved to New York to join The Media Edge in 2000 after 5 years at The Walt Disney Company where he was Executive Director European Advertising & Media. The role was to generate effective communication by using creative and innovative media solutions to drive box office & home entertainment sales of filmed entertainment products released by The Walt Disney Company under it’s Buena Vista & Miramax brands. It included the directing of advertising strategy, media planning, overseeing all media buys & negotiation, performance evaluation, adaptation of creative work, placing trailers, working with in house creatives and creative agencies, promotion agencies, promotional partners, developing their internet site and other new media applications. He studied for his MBA while at Disney & was heavily involved with their work in the new area of Digital filmed entertainment.
Tom Brookbanks is a Senior Vice President, Director responsible for business to business communications on the Samsung account at Starcom New York.A driver of change in the international BtoB and retail branding space, Tom was recognized by The Internationalist as one of its “Agency Innovators”. His teams have been recognized with awards for media creativity and innovation in driving change including an M&M Europe Award for rebranding Andersen Consulting as Accenture and for the launch of the world’s first smartphone. He gained his retail chops in support of Chevorn’s Texaco and Chevron brands and in communicating Citi’s diverse retail services through and coming out of the financial crisis.
My career started in the UK in 1990 as a media planner buyer @ TMD (later Carat), progressing to become a board account leader at MediaCom UK overseeing a team of 15 across a wide range of client businesses. In 2001 I moved into international media operations, and set up the international client management unit at MediaCom Europe, servicing global clients such as Oracle, Nokia, Shell, Coca Cola and P&G over the following 10 years. During this time I also performed the Chief Business Development Officer role for MediaCom, winning over $3bn in new business in international and multilocal pitches. I moved to New York with my family in 2011 to continue my international career, where I now lead the MediaCom Beyond Borders International client account management unit, running Revlon, Subway, Brand USA, American Eagle and Indeed.com with my team. I sit on the MediaCom Executive Committee where I represent global and US international client issues.
1st Vice President
With over 13 years of relationships and experience in the cross-platform media sales, Amanda Marano is an integral part of the NY-based global digital team for The Washington Post. Prior to joining The Washington Post, she began her career at Ogilvy & Mather and transitioned to the publisher/brand side of the business. Initially starting as a Sales Assistant at Conde Nast, she soon began climbing the ladder at some of the world’s leading business news brands, including The Economist, The New Yorker, The BBC and Bloomberg. In her past roles, she’s developed and broke new business across the travel, financial, energy, pharmaceutical, luxury and corporate categories. Key client relationships include: IBM, GE, Citi, Richemont, UPS, PWC, TD Ameritrade, Giorgio Armani, GSK, L'Oreal, Chevron and Marriott. Key agency relationships include the following : Ogilvy, Neo, MEC, Deutsch, PhD, Initiative, Zenith, OMD, Havas, The GiantSpoon, Mediacom, GroupM, Mindshare, Annalect, UM, The Gate Worldwide.
Joe Parsons joined Institutional Investor in April 2013. As Vice President, Global Publisher for Institutional Investor Magazine Group, he leads sales, marketing and operations for the flagship publication, Institutional Investor, its digital properties as well as II’s Alpha for the hedge fund industry. Prior to joining the group, Joe held a variety of management, sales and marketing positions at The Economist, American Express, The National Geographic Society and Ogilvy & Mather. Joe served on the board of the Financial Communications Society for the last seven years. He has worked in New York, Los Angeles and Sydney Australia in his professional career. Prior to joining the work force Joe served as a gunner on a Bradley Fighting Vehicle in the 24th Infantry Division of the U.S. Army. Joe received his B.A. in Communications and Marketing at the University of Southern Mississippi, where he managed the commercial business of the student newspaper, The Student Printz. He resides in Westchester, NY, with his wife of 13 years and four children.
Executive Vice President
IAA NY Chapter
Jill Cohen has been managing the New York Chapter of the International Advertising Association for 11 years. In June 2013, she was elected as VP Area Director of USA/Canada for IAA Global. Prior to joining the IAA, Ms. Cohen gained extensive experience in public relations, events marketing and agency sales. She worked as a Manager of BusinessDevelopment for Garrigan Lyman Interactive Marketing Agency in New York. While in Los Angeles, she was an Events Marketing Specialist at DIRECTV and she began her career as a PR Coordinator at Levine Communications, an entertainment public relations firm. Ms. Cohen is an experienced leader with a proven track record in generating revenue through developing conferences, events and membership programs in the advertising industry. She is well respected within the ad industry, while maintaining a massive network of relationships with senior-level ad executives.She is responsible for building and maintaining memberships for advertisers, agencies and media executives at the New York Chapter of the International Advertising Association. She develops and manages educational luncheons, conferences and networking events, as well as, supervises an internship program for university students. In addition, she launched the Chapter’s social media efforts. Ms. Cohen received her bachelor’s degree in Business Management and a minor in Sociology from Arizona State University. She lives in New York with her husband and daughter.
Officer At Large
Harvard Business Review
As Vice President, Content & Advertising, Mike is responsible for delivering corporate advertising and solutions level content that aligns with overall brand and messaging strategy atCA Technologies, one of the world’s largest enterprise software companies. Mike leads a group that creates and develops brand and solutions advertising, corporate collateral and assets to drive awareness around strategic themes and solution level content to support business unit needs and goals. Mike oversees the development of the global advertising and media strategy and is responsible for the execution of those programs. Mike’s previous role at CA Technologies was in Field Marketing where he was responsible for developing and implementing a variety of marketing programs to support a 200+ person, $800 million sales team. Mike led a group that identified and executed lead programs and pipeline generating activities to drive new revenue opportunities across CA Technologies portfolio of products. Mike earned a bachelors degree from St. John’s University and an MBA in International Business from Hofstra University. Mike served on the Board of Directors for BPA International from 2002 to 2008 and it currently on the board of directors for the New York Chapter of the IAA. In 2007, he was named a Marketer of the Year by B2B Magazine and in 2009 he was named to The Internationalist Magazine’s 2009 Internationalist of the Year List.
President of YPs
As a native German, Katrin Barbarello has spent the last 7+ years in PR and media sales in New York City. Katrin has acquired a strong expertise in international media during her time with the leading global media and advertising services company Publicitas and with CNN International. At Publicitas, Katrin oversaw all online business, covering the travel, fashion, finance, tech, defense, aviation and education category. She worked on accounts like Google, Hyatt, JP Morgan Chase, Boeing, CA Technologies, Michael Kors and Tiffany’s & Co.
Since joining CNN International in March 2016, Katrin has been busy leveraging global integrated advertising solutions including TV, Digital, Social, Events and custom branded content for clients like Marriott International, Schneider Electric, Merck and CA Technologies.
Highly motivated and passionate digital marketer, blogger and writer with a strong interest in SEO/SEM and online advertising. Multilingual with strong communication and presentation skills. A proven record of success, detail-oriented, strong time management skills and an impressive ability to get things done.
Brand Director for National Geographic magazine and National Geographic Kids magazine With experience as both a Publisher and Advertising Director at such noted publications as Reader’s Digest, Family Handyman, Walking magazine and National Geographic Magazine, as well as Associate Publisher at Progressive Grocer trade magazine, Bob has had a varied career which has connected him to various sales and marketing disciples. Bob Amberg is currently Brand Director for National Geographic magazine and National Geographic Kids magazine. In this position he is responsible for managing the national sales staff and driving consistent and profitable advertising revenue growth, through volume and quality of advertising partnerships. He provides national sales leadership and representation in all advertising markets. In his role he works closely and collaboratively with National Geographic Society integrated colleagues - print, online, entertainment, missions, etc. to provide leadership for NGM and his clients. He is member of the Financial Communications Society, the New York Advertising Association, and volunteers for many industry related causes throughout the greater New York market. Bob Amberg earned a bachelor's degree from Mount Saint Mary’s College in Emmitsburg Maryland.
Barbara is currently responsible for Xerox corporate integrated marketing initiatives, from brand positioning to product demand gen, including both traditional and digital media, with a focus on integrating social, native and content into the media mix. Her responsibilities include the formulation of brand strategy, marketing campaign development and implementation, media mix optimization and campaign results tracking in more than 35 countries. Prior to joining Xerox, she spent more than 15 years in marketing for both B-to-B and B-to-C Fortune 100 corporations including Rite-Aid, Tektronix and Convergys, managing functions including advertising, public relations, websites, corporate communications, direct marketing, tradeshows, customer communications and marketing strategy.
Code and Theory
As Director of Strategic Partnerships, Brent leads business development efforts at Code and Theory. Brent has worked in variety of marketing and sales roles over his career. His experience includes branded entertainment, event marketing, startups, cross-platform media sales, and SaaS enterprise sales. Prior to Code and Theory, Brent held positions at Yext, Bloomberg, Inadco, and Forbes. Brent has a B.S. in Marketing and International Business from New York University.
John has worked in a variety of marketing and management roles since joining Xerox. His experience includes television and digital, branded entertainment, direct and event marketing. Prior to Xerox, he worked for, IBM, and TJX Corporation in West Bridgewater, Mass. John has an MBA in Marketing from Babson College and BFA in Graphic Design from the Rochester Institute of Technology.
Multimedia Sales Manager, working with Global Fortune 500 brands across Business, Finance, Tech, Energy, Auto, Liquor, Travel, Luxury categories.
The Wall Street Journal
A proven entrepreneur, leader of successful sales teams with strong knowledge in multi-media advertising. Expertise in building and running sales teams that grow top line revenue and bottom line profit by effectively positioning media properties to marketers and by creating multi-platform advertising programs.
Catherine Merchant Jones
Accomplished advertising/media executive with 20+ years experience in the advertising industry, both on client side and in agencies in Financial Services, CPG (Food, Beer, Confection & Snackfoods), Kids (Toys and Fashion), Beauty/Cosmetics and Corporate Branding. Skillset consists of complete experience in integrated media planning, research, strategy and negotiations, both digital and offline, as well as negotiation and stewardship of sports sponsorships, Prudential Center arena and athletic endorsements & contracts.
Media sales and marketing leader with over 15-years experience who is focused on professional development and exceeding results.
I currently lead a sales team for the Technology vertical at LinkedIn. Our customers range from Enterprise to SMB with a focus on consulting our partners on how best to leverage our rich first party data, custom insights and high performing advertising products to drive brand awareness, nurture prospects and drive quality leads on and off LinkedIn.
Our mission at LinkedIn is to connect the worlds professionals to make them more productive and successful. Our vision is to create economic opportunity for every member of the global workforce. It's both inspiring and invigorating to help our members turn their dreams into reality.
BBC & BBC.com
As SVP, Advertising Sales for BBC Worldwide North America, Dawn Williamson heads up the ad sales teams in New York, Chicago, Los Angeles, and Toronto, and is responsible for connecting advertisers to the influential, affluent and engaged audiences on the company’s TV, digital and mobile services. Williamson sets the ad sales strategy, develops commercial offerings, builds innovative partnerships, and is responsible for the delivery of ad sales revenues for BBC.com, the BBC’s global 24-hour news channel, BBC World News,TopGear.com and bbcgoodfood.com.
Accomplished sales leader with extensive experience in digital media sales and sales management. Expert in building and developing high performing sales teams. Proven track record in revenue generation, bringing new strategic initiatives to market and strong history of managing sellers at all levels.
Highly effective in translating complex digital advertising solutions into what it means for brands and agencies.
Publicis One Group
bio coming soon.
Leader of Starcom's global partnership with Samsung Electronics in over 70 countries. I also manage the teams in New York that support Samsung for the US market and serve on the Starcom USA and Global leadership teams.
Starcom handles Samsung's entire media business: from an old school page in the WSJ for a company milestone; through real-time social amplification of cultural events in broadcast media; to dynamic e-commerce optimization using our trading desk and mobile DSP partners to geofence retail sales. We tie these activations together with others in targeted experience platforms that resonate with consumers and live vibrantly right across their personal media universes, encouraging them to participate and create. And we do it all at the speed of Samsung, where short project times and rapid innovation are the secrets to success.
bio coming soon.
Senior Sales Professional with over 15 years industry experience working with some of the world's best brands and companies. Dana successfully transitioned a 10+ year career in media, working for companies including The NYTimes, Bloomberg and Fortune into a successful career in Marketing Technology. She is now a Global Account Manager helping strategic accounts transform how they do business leveraging digital and social using Sprinklr's enterprise software.
Advertising sales leader with a proven track record of success building, managing and motivating high performance multi-platform sales organizations. Creative and strategic thinker with years of experience at leading media brands with responsibilities for driving advertising revenue by developing high level relationships with marketers and advertising agency executives. Substantial experience developing new business models and revenue generating solutions from emerging media platforms.
John is a proven sales management executive with over 17 years of publishing and media experience across many b-to-b and consumer categories.
In his current role John overseas all advertising and content marketing revenue streams within the Americas for Reuters Solutions including direct, programmatic and third party vendors. Prior to this John was the Director of B-to-B and Agency Sales for the Financial Times in the US.
This is John’s second tour of duty with Thomson Reuters, having worked for over nine years with SourceMedia (formerly Thomson Media), his final role as Publishing Director for the Capital Markets Group.
John resides in Essex Fells, NJ with his wife Collene and two children, Riley and Jack
National Geographic, Fox Network Group
Bio Coming Soon!
Chuck is a senior media executive with over 20 years of both brand and direct marketing experience. He is a collaborative self-starter that has been formally trained across integrated media strategy, planning, buying and analytics. Chuck has a true passion for teaching and mentoring others illustrated by a successful track record instructing NYU’s Integrated Media Strategies curriculum for close to 15 years (45 semesters with over 1,100 students). He demonstrates an attitude that is never satisfied with “good enough” and pushes teams to strive for excellence in everything they do. His strong client management skills across the 20+ years are backed by strong relationships, continued improvements in client satisfaction scores and revenue growth.
Senior marketing and media executive with over seventeen years of experience, and expertise in the following industries: accounting, consulting, finance, package goods, technology, and travel. Proven ability to generate sales, integrate on/offline communications, and extensive experience in business-to-business marketing. Strengths include superior organizational, project management and strategic planning skills, and an exceptional ability, managing people and building both local and virtual teams.
Caitlin joined Live Nation in 2016 as Director, Digital Marketing Solutions, bringing with her over a decade of ad sales marketing experience across an extensive variety of platforms. After graduating from Wellesley College, Caitlin got her start at The Wall Street Journal where she concentrated on international markets and B2C accounts. In subsequent roles at companies including TouchTunes, PureWow and Federated Media, Caitlin has honed her expertise in digital media and branded content, leveraging her strategic and creative skill sets to successfully lead teams in creating innovative cross-platform programs for a wide array of advertising partners.
Jason is the U.S. Agency Partner Development lead at Facebook. In this role he partners with agencies and clients to help them drive meaningful business outcomes on Facebook’s platforms. Prior to Facebook, he was the SVP of Search, Social and Performance Marketing at Mediavest, spent 9 years at Microsoft Advertising, and began his career in management consulting.Jason has spoken extensively on topics related to Search, Social, Multi-Screen Engagement, and the Future of Digital Media. He received a B.S. from MIT and an MBA from NYU’s Stern School of Business.
U.S. News & World Report
Ed joined U.S. News & World Report as an Account Executive in 2010. In September 2016 he was promoted to Vice President, Ad Sales. He began his career at Mediacom in NY. As VP, Ad Sales, Ed is responsible for managing the national sales team and driving revenue growth for U.S. News & World Report across all categories.
Hasnaa is currently managing the corporate portfolio of Estee Lauder Companies and is working across all digital media channels to bring efficiency, innovation, and synergy.
Before working at Estee Lauder Companies, Hasnaa was a Director on AT&T at MEC, where she managed the wireless business line of business. Her portfolio of marketing solutions includes brands such as Saks Fifth Avenue, The Children's Place, and RedRoof.